Bori (Yoruba for “prevail”) is a clothing/lifestyle brand that stands for light in a world saturated with darkness. During these taxing times, it’s important for us all to tap into our inner champion to elevate above and beyond the challenges that the world presents. By embracing optimistic characteristics such as selflessness, endorsing creativity, and demoting discrimination we can all prove more powerful than opposing forces and stand at the top of the mountain of life as victorious! #ForTheWin